Ford Iosis Max concept points way for Focus

Ford is to unveil its new Iosis Max concept car at the Geneva Motor Show, confirming that it expresses the design direction for its next generation of global C-cars.

The iosis MAX is described as “a dynamic Multi Activity Vehicle (MAV)” and features a number of novel features, such as new door opening designs, lightweight materials, aerodynamic advances, and the new “clean and lean” EcoBoost petrol engine technology coming in 2010.

The design team sought to create a strong impression of lightness and efficiency, reinforced by the extensive use of glass in the vehicle. The steeply raked front screen flows back in one piece to the tailgate, revealing a skeletal roof structure underneath.

Ford Iosis Max

The front of the iosis MAX is dominated by the bold trapezoidal lower grille, which is now a key part of the Ford brand identity. For the first time, however, the grille features a distinctive new treatment with three horizontal chrome-rimmed bars, to give it a more imposing look.

The C-pillars, with their highly original ‘flying buttress’ design, also deliver significant functional benefits. They act as spoilers, channelling airflow as close as possible to the tailgate glass for optimum aerodynamic efficiency. The pillars work in combination with a dramatic rear spoiler which is centrally-mounted at the rear of the roof structure, with its wings cantilevered above the tailgate glass.

Imaginative details catch the eye all around the vehicle, including the striking new graphics for the front and rear lamps, stylish LED lighting strips in the rocker panels, and stunning 19-inch alloy wheels with a lightweight two-piece construction.

Ford Iosis Max

Inside the concept uses advanced materials to create an interior environment which is light, spacious and expressive. The interior has a spine-like bridge which runs the full length of the interior from the bulkhead through to the rear load area. This supports the centre console, and provides a mounting point for the four individual seats and central armrests. The seats are cantilevered from the bridge, allowing for an uninterrupted floor space and giving occupants the sensation that they are ‘floating on air’.

Ford Iosis Max

The 1.6-litre EcoBoost engine is combined with a new Ford auto stop/start system, intelligent alternator and six-speed Ford PowerShift double-clutch automated manual gearbox with ratios tailored to deliver maximum fuel efficiency. Simulations predict that the concept vehicle could achieve CO2 emissions of 125g/km.