Subaru targets growth with XV

With the SUV market still buoyant, the Subaru XV is aimed at building on the niche success of the Outback Sport. The aim, quite clearly is to consolidate Subaru’s position in the domestic market in Japan and in the USA and to try to build its presence in the UK.

Subaru XV

Subaru Outback missing snowy Alps

Some years ago Subaru handed myself and a colleague the keys for a Subaru Forester at Heathrow Airport and told us to drive to Geneva. It was a trip that earned a new respect for the Forester which, even in those days, looked a tad dated and in need of an interior makeover.

Subaru Outback
© 2007-19 Ken McEwen. All rights reserved. Contact me