Fiat 124 spearheads move into new markets

It’s not that many years ago that Europe – and Britain in particular – led the world in producing small, affordable sports cars that found a ready market around the world.

Fiat 124 Spider
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Fiat 500 holds its appeal

In my student days, one of my classmates turned up one day in an elderly Fiat 500. I became the unofficial mechanic and, on one occasion I was trying to fettle the car, I asked the proud owner why she had bought the 500. “It looked like it needed a mummy,” she replied.

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Expanding the market with Fiat 500X

It was inevitable that comparisons would be made with the resurrected Mini brand, when Fiat produced their new Fiat 500 in 2007. Like the Mini and Volkswagen Beetle before it, the new Fiat 500 echoed the cheeky looks of the original. In Fiat’s case this was the tiny rear-engined Fiat 500 produced from 1957 to 1975.

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Fiat 500L aims to extend 500 appeal

Such has been the success of the Fiat 500, that the Italian manufacturer has turned its attention to extending the brand. The aim is to extend the 500’s popularity into a new sector by offering more accommodation and more doors to make the car a more versatile option for the growing family.

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Fiat shrinks 500 engine for economy

The Fiat 500 TwinAir is powered by a two-cylinder in-line transverse engine of 875cc. But it is still fun to drive and remarkably lively too.

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Testing times in America

Over the years I have been to Death Valley nine or ten times. Yes, I love the place – it’s amazing other worldliness, eye-popping scenery and unbelievable summer heat. But, there is another motoring-related reason. I cannot resist seeing who is out testing what in the super heat of the national park.

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